Meet our Team
Andy Smith — Creative Director
Andy Smith is a pioneering Creative Director known for blending bold ideas with innovative production techniques across film, Augmented Reality digital and immersive media. With award‑winning work for global brands such as McLaren, Sony, Vodafone, Royal Caribbean and IHG, he combines strategic clarity with a strong cinematic sensibility to deliver standout campaigns across every platform. His experience spans AR, large‑scale installations, brand films and integrated communications, all shaped by a deep understanding of audiences and client objectives. He is also currently Chair of EVCOM and long‑serving industry board member, Andy continues to drive forward inventive, human‑centred visual storytelling.
Brian King — Director of AI & Post‑Production
Brian King is an accomplished production and post‑production specialist with over three decades of experience crafting iconic visuals for world‑renowned artists and broadcasters. Beginning his career in photography and camera work before mastering leading 3D and compositing tools, he has delivered landmark projects including Pink Floyd’s world‑tour animations, U2’s Mission Impossible visuals and Queen’s holographic performances. His work spans commercials, documentaries, children’s television and entertainment sequences for the BBC and ITV. Now at the forefront of AI‑driven production, Brian blends technical mastery with creative intuition to elevate every frame.
Armando de Ath – Director / Cinematographer & AI Visionary
Armando is a Cinematographer, Director, and Editor with over 20 years of experience, combining visual artistry, technical mastery, and global versatility with emerging expertise in AI-driven video creation.
As a director, he integrates his expertise in cinematography and editing to guide every creative choice, ensuring the strongest results from production through post-production.
He has delivered high-quality content for leading global brands (Ford, Camus, The British Council, Rimmel London, Elite Vodka) and internationally acclaimed music artists (Tricky, Manic Street Preachers, DJ Sash, Hybrid, Wang Chung, Visage, A Flock of Seagulls) across commercials, music videos, and documentaries.
A versatile, cross-disciplinary collaborator, Armando excels at leading productions end-to-end, maintaining seamless creative control from concept to final delivery.